A new Nielsen report is out now. For more insights, you can download the report from here.
Highlights
Australia ranks 5 and New Zealand ranks 10 for Top Destinations where Chinese tourists like to travel in 2019.
Australia ranks 4 and New Zealand ranks 7 for Top Countires where Chinese tourists love to use mobile payments in 2019.
The penetration of mobile payment in Australia and New Zealand was already relatively high in 2018 (68%). In terms of mobile payment used by Chinese tourists in Australia and New Zealand in 2019, the engagement of Chinese tourists reaches 35%, while the total expenditure increased by 15% compared with 2018.
The level of foreign currency exchanged by Chinese tourists fell by 16%.